Angle craft
One primary data hook + supporting expert narratives tailored to trade outlets.
Case study · Software / SaaS
Digital PR that moved a B2B SaaS brand into credible press
A SaaS scale-up had product content but almost no editorial authority. We built data-led angles and earned niche press mentions that supported competitive keywords and brand search.
9 Editorial placements earned
+21 Referring domains from PR wave
+34% Brand search interest (period)
3 Tier-1 niche publications
4 mo Campaign length
01
The challenge
Competitors dominated “best tools” and category SERPs with stronger editorial footprints. Classic guest posts alone weren’t creating brand-level trust.
- Thin digital PR history despite solid product pages
- Need for E-E-A-T and LLM-visible brand mentions
- No in-house journalist relationships
02
Strategic approach
Lead with a story journalists could use — proprietary benchmarks, expert commentary, and timely category insights — then pursue niche press over vanity logos.
Fit over fame
Niche publications with real category readers beaten random national spray.
SEO alignment
Target mentions and links supporting priority commercial and comparison themes.
03
Execution
Sprint-based digital PR with pitch kits, outreach waves, and placement follow-through.
Asset & angle
Benchmark framing, expert bios, and pitch variants by outlet type.
Outreach waves
Journalist targeting, personalised pitches, and interview coordination.
Amplify & report
Live coverage logged; internal teams reused quotes across site and sales.
04
Measurable results
Editorial footprint expanded in the category that mattered — with assets the brand reused beyond SEO.
01
Coverage
9 editorial placements including 3 tier-1 niche publications.
02
Authority
+21 referring domains attributable to the PR wave; brand search interest up in-period.
03
Sales enablement
Quotes and badges reused on the homepage and proposal decks.
Client
B2B SaaS company
Software / SaaS · 4-month campaign
- Digital PR
- Journalist outreach
“We didn’t just get links — we got a story the market recognised. The press mentions still show up in sales conversations.”
Next step
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